Launching a new fashion collection in real life and on NextVerse simultaneously, what does this local brand want to do?
Not only bringing new technology to the fashion industry, but BOO's launch of the NFT collection on NextVerse will also open the door to the new trend of shopping experiences on VR platforms in VN
Referring to BOO, perhaps the millennial generation in Vietnam will never forget when colorful hoodies or t-shirts from this brand appeared on the streets. Famous for their urban, mature style and the growth of hip-hop culture, BOO's products gradually built the concept of "local-brand," which was still entirely new in Vietnam at that time.
Notably, BOO has always proved to be one of the fashion brands in Vietnam that excel in "catching trends" when it knows how to adapt and change according to customer needs. More recently, BOO has also launched a new fashion collection (BST) with a strange name called "Dần dần" to celebrate the coming of the Lunar New Year 2022, which is also called "Year of the Tiger."
Inspired by the name "Nham Dan" (which means "Tiger" in the Vietnamese language), this collection of BOO embodies a positive attitude along with an optimistic spirit to look forward to challenges in the "new normal" period of COVID-19.
This local brand introduced products in the usual way. It even launched this collection as unique 3D items on the metaverse, creating fever in the fashion world in recent months.
The digitization of fashion products was cooperative efforts by BOO with VerseHub (London, UK) to bring it on to NextVerse. With the message "Into the verse - Beyond your imagination," this technology startup that has just received a million USD investment will undertake the process of digitizing BOO's traditional fashion products using blockchain technology.
The metaverse trend is currently the leading name that many prestigious fashion brands are interested in. Users can try on, experience new clothes, buy and sell directly, and later exchange and communicate right on the virtual environment of projects like The Sandbox, Decentraland, or NextVerse.
However, the fact that BOO cooperates with NextVerse to launch the "Dần dần" collection is a bold, experimental step for a local Vietnamese brand. If all goes well, BOO customers will not need to go to the store soon but can still experience "Dần Dần" directly on NextVerse's digital platform. In the end, not only BOO but also many other fashion brands in Vietnam and worldwide will join this game, creating a new fashion emerging trend that surely young people cannot ignore.
Let's take a look at NEXTVERSE X BOO's impressive latest fashion collection called "DẦN DẦN in NFT form, which your avatar can own and wear in NextVerse!